Pink Power: Union Pacific’s commitment to a world without breast cancer
Union Pacific is the premier sponsor of the 2020 Komen Nebraska Virtual MORE THAN PINK Walk
Strength. Power. Journey. Words that come to mind when thinking about a train traveling across the country, but also meaningful words for someone facing a breast cancer diagnosis. For Union Pacific employees, these words have come to life with its dedication to helping breast cancer patients.
Union Pacific and its employees have been long-time supporters of the Komen Nebraska MORE THAN PINK Walk (formerly Race for the Cure) and, since 2012, have donated over $1 million to provide breast health screenings and programs to help vulnerable breast cancer patients in Nebraska.
Thousands of Union Pacific employees, spearheaded by its professional women’s employee resource group LEAD (Lead, Educate, Achieve and Develop) rally every year to raise funds for Susan G. Komen and share breast health awareness education. One employee with a personal connection to the cause is Vicki.
In the 1940s, the five-year survival rate for breast cancer was 72%. Vicki’s mom was one of the women who survived. Decades later, Vicki faced the same diagnosis and a five-year survival rate of 97%. Vicki understands that without advances that have been made in breast cancer detection and treatment, she may not have survived, and she credits good insurance and a supportive work management team for her recovery. Vicki said, “I saw other women who didn’t have the resources that were available to me. Komen’s local programs are designed to help women get the resources they need.”
Beyond participating in the Walk, Union Pacific employees fundraise using creative approaches like online auctions featuring everything from fun executive-sponsored events and gifts to college football tickets, bake sales and incentive gifts for donating. Additionally, employees have opportunities to learn about breast health education throughout the year and attend events that allow access to the mobile mammogram coach during work hours. The Union Pacific fundraising team has even shared their best practices for fundraising with local corporations at women’s conferences and Komen-sponsored events. In September 2010, the company unveiled its Pink Ribbon Locomotive, UP No. 7400, created as a tribute to the company’s support of Susan G. Komen® and the many lives affected by breast cancer. A very rare honor, Union Pacific has created only 16 commemorative locomotives in its more than 155-year history.