South Dakota High School proves to be More Than Pink

There’s plenty of pink to go around Philip High School when Fall rolls around, but teachers and students there know it’s more than just a color.  That’s why staff and students have come together since 2011 to raise more than $8,000 for those touched by breast cancer in South Dakota. Funds raised support breast health education and local programs for Susan G. Komen Great Plains, as well as national breast cancer research.

Tristen Rush, Afton Burns, and Brigitte Brucklacher at the 2015 FCCLA national awards for their work on Dig Pink

Brigitte Brucklacher, who serves as advisor for the Family Career and Community Leaders of America (FCCLA) group at the school, indicates the students, staff and other community members band together each year to form the ‘Dig Pink’ committee.

While the first home volleyball game is central to ‘Dig Pink’ activities each year, the student’s efforts extend well beyond one game into a week’s worth of activities during October, which is national breast cancer awareness month. Students sell items during the lunch hour, football and volleyball players sign items to raffle at games, and committee members design a t-shirt for each year, among many other activities.  Even the school’s mascot gets in on the fun with a special pink cape.

Like so many, those involved have been touched by breast cancer either within their family or their community. In 2017, a former school counselor of more than 40 years died from the long-term effects of breast cancer and the ‘Dig Pink’ committee dedicated a bleacher to her on Dig Pink night.

Local breast cancer survivors are invited to Dig Pink activities each year to be celebrated and recognized, and to help demonstrate the need for ongoing breast health education, screening and the importance of early detection.

Thanks to Philip High School and its staff, Dig Pink committee, students and community members for demonstrating what it means to take action and raise funds – they are truly More Than Pink.

Dig Pink, 2017, at Philip High School